Sustainability Consultants Servicing the Jewelry Industry & Beyond.

 
 
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Mission

Marketing to America, Inc. (M2A) is a multi-dimensional company specializing in the unique blend of Responsible Best Practices and Sustainability Strategy with Full-Service Marketing Communications, Storytelling and Brand Development.

 
 
 
 
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From Compliance to Communications

Through our two main divisions, Sustainability Sherpas and Sustainability Storytellers, we deliver you a range of services from strategic-level consulting that helps you define and clarify your sustainability goals to a full-suite of marketing and communications geared toward ethical practices.

 
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  • Assessment and evaluation of current practices against best practice standards

  • Development and implementation of responsible sourcing practices and tackling broader sustainability goals

  • Establishment of responsible “claims” to align with laws, regulations and best practices.

  • Training

 

 
 
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  • Brand Analysis & Strategic Development

  • Marketing Strategy & Execution

  • Corporate & Public Relations

  • Social Media & Content Creation

 
 
 
 
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Mark Hanna

After graduating from Manhattan College in 1968 with a B.S. in Mathematics, Mark graduated from NYU Stern with an MBA in Marketing and began his 48 year experience in the jewelry industry. This career experience has encompassed all facets of management, manufacturing, marketing and sales.

Over the last 30 years, Mark’s employment includes Leach & Garner, Michael Anthony Jewelers, EVP Sales and Marketing, (1996 –2004) and now (since 2004) as Chief Marketing Officer, Richline Group Inc., a Berkshire Hathaway company.

In 2015, and again in 2018, Mark was honored as CMO of Year, Corporate Social Responsibility, by the CMO Club. Last year he was the proud recipient of the Women’s Jewelry Association Mentorship Award.

Mark’s additional activities include Board Member of Special Olympics, US Wildlife Trafficking Council and the Responsible Jewellery Council, plus active membership and contribution to the Manufacturing Jewelers Association, the Jewelers Vigilance Committee, Mercury Free Mining and the CMO Club. He is, also, a patent inventor of Reverse Hardenable Karat Gold.

PODCASTS

 
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Contact Us

Marketing to America, Inc.
Email: mark.hanna@marketingtoamerica.com
Telephone: (866) 777-7028